Reebok

Founded in 1958, Joe and Jeff Foster formed Reebok, having found the name in a South African dictionary won in a running race by Joe Foster as a boy. The name is Afrikaans for the grey rhebok, a type of African antelope. In 1986, Reebok switched its logo from the Union flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track.

Moving forward to today ,Reebok’s purpose is to inspire people to be their absolute best. Believing that fitness is a way of life.

Tough Fitness is there take on fitness for all that are willing to conquer the unknown obstacles in life.

Our new collection of men’s, and women’s underwear align with Reebok’s brand values, remains focused on performance & fitness.

Reebok